Marketing Officer - Human Capital Outsourcing Limited
Posted on: February 17, 2025

On behalf of our client growing poultry farm we are looking for a dynamic Marketing Officer to drive brand awareness, boost sales, and build strong customer relationships.

Responsibilities:
  • Develop and execute a marketing plan to increase sales and brand visibility.
  • Identify and establish relationships with wholesalers, retailers, restaurants, and direct customers.
  • Create and manage social media content, including posts, promotions, and engagement with followers.
  • Organize and attend local farmers' markets, trade fairs, and community events to showcase products.
  • Work with the production team to align marketing efforts with inventory levels and supply chain capacity.
  • Monitor market trends, customer preferences, and competitor activities to adjust marketing strategies accordingly.
  • Develop pricing strategies to remain competitive while ensuring profitability.
  • Manage advertising campaigns, including digital marketing, print ads, and local promotions.
  • Oversee packaging and branding to enhance product appeal.
  • Track marketing KPIs and sales performance, reporting progress and suggesting improvements.
Requirements:
  • Bachelor's degree or diploma in Marketing, Business, Agribusiness, or a related field.
  • 2+ years of experience in marketing, preferably in agribusiness, food industry, or FMCG.
  • Strong knowledge of digital marketing, social media platforms, and e-commerce strategies.
  • Excellent communication, negotiation, and customer relationship skills.
  • Ability to work independently and generate innovative marketing ideas.
  • Passion for agriculture and understanding of poultry farming is a plus.
  • Proficiency in Microsoft Office, Canva, or other marketing tools.


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